RegionArts Project

CRU was invited to participate as a stakeholder in the RegionArts project, whose main objective is to strengthen the growth of SMEs by integrating artists into ICT projects.

Project Summary

During the last decade, there has been an increasing recognition of the importance of artistic and creative processes as catalysers of innovation, something particularly noted in Information and Communication Technologies (ICT) that intersect in many fields with artistic processes.

However, as stressed by the Digital Agenda for Europe, Europe continues to “under-use the creativity of SMEs”. To tackle this, in 2016 the EC launched ‘STARTS’ initiative (Science, Technology and the ARTS) under Horizon 2020.

Arts do not just prettify or make technology more aesthetic, they often make it possible in the first place.


RegionArts partners are convinced of the need of integrating arts in ICT for SME innovation and competitiveness. As regional authorities, business development agencies and creative clusters, they have been working on promoting these cross-overs for the last years.

But it is not an easy task. Most policies available are conceived for an information and knowledge age (even for an industrial age) that is no longer predominant. Support offer is still fragmented. Public support programmes are too rigid and there is a lack for occasions for collaboration and outreach. There is also a need for a common language: existing initiatives often start from creative sector and reach out to ICT, or vice versa, i.e. both parties are not involved as equal partners.

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