Resultados do Estudo Self-Employed Creatives

The brief investigation and data analysis present in this report is the result of the need of exploration of the motivations and reasons behind some behaviours and facts observed by the manager of CRU Cowork, a coworking space for creative activities based at Porto, Portugal.

Tânia Santos works with professionals from the Creative Industries Sector, as manager and community lead at this creative hub since 2012, that aims to be the friendly and nourishing environment for this creative and independent workforce. This space has a daily frequency of almost 40 freelancers or solopreneurs.

For a better understanding of what are the actual needs of creative independent workers and their thoughts about freelancing or entrepreneurship at the creative or cultural sector, Tânia had integrated this subject into her studies in her Master of Economics and Innovation Management helded at Faculty of Economics at University of Porto.

The aim was to explore and better understand the actual needs of creative independent workers and their thoughts about freelancing or entrepreneurship at the creative or cultural sector, as well as perceiving the best way of crossing art, creativity and business.

As Creative Industries, and for this exploration these are the professional areas considered: Advertising, Architecture, Art and Antiques Market, Crafts, Design, Fashion, Film and Video, Music, Performing Arts and Publishing. 

At this research we had reached 67 people, from which 6 interviews were discarded as the subjects were not self-employed creatives. From the universe of 61 self-employed creatives, 49 questionnaires were performed via google forms and 18 were face-to-face interviews.

This variety of approaches gave us not only some quantitative data but also a qualitative perspective of the needs, aspirations and concerns of these sector’s independent workers. The participants of these study were reached through the networks of several creative hubs and the interviews were made in coworking spaces and art&crafts street markets.